Ghanaian International fashion designer, Sally Torpey, says attention must be given to production capacity while addressing quality concerns in the country to court international attention.
She argues that the African Continental Free Trade Area also presents opportunities for local brands to expand if these issues are addressed.
The African Continental Free Trade Area (AFCFTA) agreement is a trade agreement between 54 African States that seeks to remove various trade barriers to improve trade amongst member countries.
Sally Torpey who is Africa’s ambassador for the Fashion Business Association of America and treasurer for the Greater Accra Chapter of the Association of Ghana Industries (AGI) says the local market has so much potential yet to the tapped.
It is common to find fashion designers, tailors and dressmakers in almost every nuke and cranny but despite their proliferation, very few of them have made it to the international market, a situation, Ms Torpey finds worrying considering the beautiful crafts that are churned out locally hence her call.
Sally Torpey is a member of the Kufuor Young Entrepreneurs and owner of the Sallet Fashion House Ghana; the Sallet Foundation; and the brands Oheema, The Travelers Custom Made Clothing (TCMC), and JAK Gentle Giant Collection.
Also, she is an international speaker with interests in fashion, business, women empowerment, and personal development.